merry gum round

Why is it so hard to get the gum in the can? I mean, the thought and intention is there, but it just seems so half-assed.

Blue on yellow, yellow on blue

Blue on yellow, yellow on black asphalt, actually...

http://www.nytimes.com/2011/06/14/world/europe/14muswell.html

Well, yeah sure I know it's called "Street Gum" but I don't discriminate when it comes to Roof Gum!